2025 Trends from Top Wallpaper Manufacturers in China
- Julie Li
- Aug 5
- 2 min read
Updated: Oct 26
In 2025, wallpaper is no longer just about aesthetic appeal. It's a competition of product power, strategic SKU combinations, and operational efficiency. For B2B buyers—including e-commerce companies, supermarket buyers, brand operators, and distributors—success in the wallpaper market means identifying the right products and moving them fast.
As a leading wallpaper manufacturer in China, RunpWell doesn’t just follow trends—we help define them, with expertise in cost control, aesthetic systems, and multi-channel delivery strategies.
Global Wallpaper Market Overview (Forecast: Q4 2024 – Q2 2025)
Region | Sales Growth | Top-Selling Categories | Preferred Channels |
North America | +18.7% | PVC-Free, woodgrain, AI prints | Amazon, Lowe’s |
Europe | +14.2% | Stone patterns, linen, naturals | Leroy Merlin, Wayfair |
Southeast Asia | +22.5% | Kids prints, solid textures, dry-touch | Shopee, artisan stores |
Middle East / Africa | +25.1% | Historical series, cultural themes | Real estate, government projects |
Trend 1: Natural Textures Remain the Core Style Driver
Wood, stone, rattan, linen—natural surface-look wallpapers have sustained popularity since 2023 and are set to dominate mid-to-high-end SKUs in 2025.
How RunpWell Leads:
Backed by data from over 10 million meters of annual export orders, we build pricing and design models around bestsellers.
Custom prints with precise substrate color matching ensure color consistency <5% across wall film, glass film, and cabinetry wraps.
Our proprietary NoFadeXUV + AlignixUP + AI-powered MES ensures full-chain color calibration.
Trend 2: Demand Surges for Kid-Friendly Wallpaper
How RunpWell Leads:
Developed a proprietary design library featuring dinosaurs, space, and early education themes.
Offers writable wallpapers, glow-in-the-dark features, and non-toxic, removable adhesives.
Uses patented AirLiftGO™ tech to ensure zero-damage removal for safe surfaces.
Category Element | Strategic Planning |
Distribution Model | Small-pack SKUs (Amazon, supermarkets, Shopee) |
Cross-Sell Opportunities | Bedding sets, study desks, kids’ décor bundles |
Trade Model | OEM customization, localized IP co-design |
Trend 3: Environmental Standards Drive Product Selection
How RunpWell Ensures Global Compliance:
Full product series available in PVC-Free, low-VOC, and heavy-metal-free formats.
All raw materials certified under REACH, ROHS, Prop65.
Compliance-ready for Amazon, Etsy, Walmart, and government bidding requirements.
Trend 4: AI-Driven Designs + Digital Printing = Fast-Response Production
How RunpWell Delivers Fast Turnaround:
AI trend modeling generates auto-series based on "interior styles," "anime elements," and "regional culture."
Design lead time <48 hours; small-batch production within 15 days.
Our AlignixUP™ design system ensures seamless cross-application use of patterns—across wallpapers, cabinetry films, glass films, and packaging materials.
Conclusion: Wallpaper Manufacturers in China Are More Than Factories
For B2B buyers—e-commerce platforms, supermarkets, brands, and distributors—winning in 2025 means partnering with someone who understands both trends and manufacturing.
RunpWell is more than a wallpaper OEM/ODM supplier or a wallpaper wholesale China provider—we are your partner for trend-forward, scalable wall décor solutions.
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