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2025 Wallpaper Market Outlook & Investment Opportunities: A Global Perspective from Julie Li, CEO of RunpWell Decor

  • Writer: Julie Li
    Julie Li
  • Jun 28
  • 2 min read

Updated: Oct 27

In an increasingly interconnected global landscape, the wallpaper industry is entering a promising era of transformation. As the CEO of RunpWell Decor, I, Julie Li, have closely observed how 2025 is shaping up to be a year defined by scale, sustainability, and sophistication in both product and market strategies.

Cozy room with a wooden bench, gray blanket, cup, and books. Floral wallpaper in green, orange, and beige. Calm, welcoming atmosphere.

1. Global Wallpaper Market Snapshot

According to Grand View Research and Mordor Intelligence:

Metric

2024

2025 (Projected)

CAGR (2024-2030)

Global Market Size

$1.879B

$1.96B+

4.5%

Overall Industry Growth

~6%

Continued Positive

~4.5% / year

Leading Growth Regions

Asia Pacific

North America / Asia

Promising Upside

Insight: Wallpaper is evolving beyond aesthetics—it’s becoming a cross-sector solution that bridges DIY culture, smart home integration, wellness design, and sustainable living. The category is no longer a decorative afterthought but a foundational component in modern interior ecosystems.
Rolled floral wallpaper on a white fabric surface, decorated with pastel flowers. Dried pink roses laid beside, creating a vintage feel.

2. Key Growth Drivers

  1. Macro Construction Recovery:

    • Residential renovation rebound

    • Increased demand for personalized interior finishes

  2. Acceleration of E-commerce and Digital Platforms:

    • Platforms like Amazon and Wayfair expanding wallpaper SKUs

    • Influencer reviews, tutorials, and online visualization tools increasing purchase confidence

  3. Eco-Conscious Consumer Behavior:

    • Demand for FSC-certified, low-VOC, recyclable materials is climbing

  4. B2B & Hybrid Commerce Models:

    • Designers, contractors, and IP-driven brand operators are entering the market with specialized sourcing needs

3. Technology & Design Innovation

At RunpWell, we leverage three proprietary technologies to balance aesthetics, performance, and sustainability:

Technology

Function

Market Impact

AirLiftGO™

Removable adhesive, residue-free

Ideal for renters, DIYers, and short-term installs

AlignixUP™

<1% pattern mismatch

Seamless design continuity; better for luxury and commercial uses

NoFadeXUV™

>95% batch color accuracy

Consistent branding across SKUs and reorders

4. Competitive Landscape Comparison

Country/Region

Distinct Strength

Market Opportunity

USA

Mature dyeing & digital design community

High-end décor, commercial interiors

Europe

Sustainable materials, artisanal quality

Premium home & design boutiques

China

High efficiency, integration, competitive cost

Private label, trend alignment, flexible MOQ

5. Strategic Investment Areas

  1. Digitally Integrated Supply Chains:

    • ERP/API-enabled factories are the future of agile manufacturing

  2. Green Tech Partnerships:

    • Collaborations around biodegradable adhesives, sustainable substrates

  3. Micro-volume, High-frequency Commerce:

    • 0 MOQ, fast SKU rotation, IP-driven collections unlock niche verticals

Conclusion: Building Brands with Speed, Sustainability & Scalability

In 2025, the wallpaper industry isn't just about walls—it's about connecting spaces to culture, emotion, and smart living. As global design demand diversifies, it's critical that brands optimize for three factors: cutting-edge technology, agile SKU management, and unbeatable cost-performance balance.

Printer with patterned rolls: maroon geometric, black dots, green leaves. Printing on glossy sheets. Indoor setting, neutral tones.

At RunpWell Decor, we are proud to partner with brands, designers, and digital retailers across continents to deliver wallpaper solutions that are as future-ready as they are beautiful.


— Julie Li, CEO, RunpWell Decor

 
 
 

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