Why Saying Yes to Every Custom Wallpaper Order Might Be Killing Your Project Timelines (And Profits)

Julie Li
Jul 1
3 min read

Updated: Oct 27

In the North American wallpaper and decorative surface market, “full customization” has become a creative badge of honor. But when every order starts from scratch, what looks like premium service on the outside might actually be dragging down your project timelines—and your profit margins.

Designer in a patterned studio, working at a desk cluttered with colorful swatches and art. Large clock on wall, sunlight streaming in.

Whether you’re an independent designer, a studio owner, or a design consultant working with developers and hospitality groups—if your default is to say yes to every custom request, you may be facing these hidden roadblocks:

1. More Projects, More Delays? The Real Problem Isn’t Customization—It’s a Lack of Wallpaper Systems

Designers want every print to land perfectly. But in reality?

Constant switching between machines kills efficiency
Complex design layers don’t translate well to production
Mismatched materials and techniques cause costly revisions
Stacked-up orders lead to missed deadlines and frustrated clients

RunpWell’s approach: We standardize custom—so creativity becomes scalable, predictable, and fast.

We operate across multiple UV, inkjet, and thermal printing platforms and understand exactly how each design behaves on different equipment. All you need to do is tell us your creative direction, and we’ll take care of the rest:

Suggest the right techniques for best results
Offer curated, trend-aligned artwork templates for selection
Deliver physical samples in as fast as 48 hours—with production guidance included

Large printers in a workshop with a person operating them. Machines have labels; one displays colorful test prints. Gray blinds cover the windows.

2. A Beautiful Design ≠ A Manufacturable Design

RunpWell knows printing—but we speak design, too.

When you're working with tactile embossing, metallic accents, or layered grayscale textures, the gap between concept and production isn't just one machine—it's:

Is your material choice compatible with your look?
Are your design layers structured to match equipment logic?
Can your file resolution and nozzle type handle fine lines?
Did you factor in lighting and finish when calibrating color?

Our production experts and design-trained teams work hand-in-hand. We know which textures look best on matte vinyl, which patterns struggle with dense overlays, and what styles achieve high fidelity on wide-format UV.

You focus on the vision. We’ll take it across the finish line.

A printer outputs gold foil paper with black floral designs. The background shows part of a machine and textured patterns.

3. Stop Customizing in Chaos. Start Customizing with Systems.

If your studio handles lots of one-off requests, you probably face:

Wildly different design preferences that drain creative bandwidth
Multiple revision loops before a design is even ready for sampling
Final prints that don’t match the mockup—and need to be redone
A team so buried in production fires that they can’t focus on innovation

RunpWell offers a 3-step workflow for smooth custom support:

✅ Monthly drops of curated design collections (e.g. Modern Minimalist, Asian Ink, Classic Texture, Playful Kids)

✅ Material pairing suggestions and production-ready packages for each collection

✅ Every design is pre-mapped to compatible adhesives and substrates—ready to sample

You don’t have to reinvent the wheel for every client. Choose the style, pick the process—and deliver consistently beautiful custom work at scale.

Design workspace with a laptop displaying leaf art, various colorful patterns, sample booklets, and folders on a white table. Creative and organized.

4. It’s Not Just About Fast Samples—It’s About Knowing What You’re Really Trying to Achieve

Yes, we can deliver print samples in 48 hours. But more importantly, we help you achieve the exact aesthetic you’re aiming for—with the right tech behind it.

Our designer-focused production system includes:

Sampling across UV, electrostatic, thermal, and laser platforms
Compatibility with high-gloss, matte, embossed, waterproof, or hybrid finishes
Dedicated specialists to identify technical risks and provide creative solutions
Long-term support for exclusive designs, cross-category use (e.g. wall + cabinet + glass), and collection development